The Made in Italy label

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The term Made in Italy is traditionally associated with luxe, aesthetics and design, three fundamental characteristics of Italian products: product design, high in creativity, innovation, originality, style and quality. 

‘Made in Italy’ label also means that a product is entirely made in the Italian Peninsula from the design and working out on paper, up till the product is made finished and ready for sale. The Made in Italy name denote the actual and total provenance and production in Italy of the article that bears its name.

Recently the Made in Italy label has unfortunately been the victim of much counterfeiting by those who, profiting shamefully from the brand’s prestige, use it on various kind of products that are in no way Italian, products of poor quality and manufacture made for only a few euros a piece and which are then sold in the markets at very low prices that are not the symbol of genuine products and high standards.

Recent legislation has recognized and defined the concept of “Made in Italy” with new regulation and decrees regarding the “Made in Italy” label are important provisions protecting Italian manufacturing. The Parliament is also discussing a bill which will improve such protection for the Italian production. These regulations increase the penalties provided for in the Penal Code involving the illegal use of the “100% Made in Italy” label.

All food brands are keen supporters of the genuine 100% MADE IN ITALY: some things remain untouchable, and quality is certainly one of them. High quality products last generations and contribute to sustainability. High levels of craftsmanship foster a healthy working environment where skills are passed on through generations promoting a healthy and strong workforce that in turn reflects on the quality of the finished product.

Made in Italy puts his heart and soul into his craft. Italian SMEs are run by strong families: going through generations companies are left father to son. Investment opportunities in Italy are numerous, but changing conditions in international markets, currency fluctuations, and variations in the regulatory framework A number of factors have contributed to the lack of profitability of investments in these Italian industries. These include, first and foremost, the increased competition on world markets from low cost producers, mainly in Asia where technology and design has made enormous strides, often with the collaboration of investors from Italy or other European countries. Among the Asian competitors, China is the most outstanding, but other countries have also developed significant industries competing in international markets, particularly in the area of textiles. The low costs of production, particularly the wages paid to labor, low costs of domestically produced raw materials have all drastically changed the environment for international competition and investment.

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