Italian cheese: the American success vs. the British danger

Italian cheese? It is an excellent product in the dairy sector, so that in some countries these dairy products are real-busting tips to preferential access to the target territories. This is – for instance -the case of the US, where cheeses are the most purchased  made in Italy food products, and where they are also the third most imported food from Italy (after the inevitable wines and oils, now with a permanent presence in many households and restaurants).

However, the good news coming from some countries, do not have to overshadow the risks of experiencing unpleasant surprises in other contexts. In this regard, Assolatte has recently complaint that the presence of numerous entry barriers raised against the production of Italian dairies. Barriers and trade restrictions which, moreover, do not only come from “distant” markets (geographically and culturally), but also from the very next destination territories, and inside Europe.

It is enough to think about what is happening in the UK, where the Italian cheeses are encountering some difficulties because of a particular labeling system which causes it to indicate only a few of the foods nutritional value (fat, sugar and salt) but without considering the other nutrients. A context that fails to reward the goodness of our products, in a reality that is the fourth outlet destination of exports of Italian dairy products: in 2015, according to calculations made by the same Assolatte ISTAT sources, the United Kingdom Italy has bought 31,802 tonnes of cheese (an increase of 7.8 percent on 2014). However, this increase in volume is not matched by an increase in margins: in other words, to be able to continue to sell in the UK, many Italian companies have had to reduce prices.

After a long series of attention activities in recent years, Assolatte today has returned to stress that such a labeling system can be seen as “a market distortion factor” and this can procure an extensive damage to the Italian dairy sector: the” warning “appeared on labels of many Italian products such as Parmigiano Reggiano, Grana Padano, Pecorino Romano and Pecorino Toscano. This caused a lot of repercussions on the image and sales of Italian dairy products in a market that for the “made in Italy” is very important.”

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